No street party without the people. So as a tribute Distortion made it's people a part of the new identity.
When entering the website searching for the dates and program, all guests are asked
to write distortion using the curser, to prove they aren’t robots. We’ll collect the submissions
and turn them into the new identity. Making it 100% by the people.
to write distortion using the curser, to prove they aren’t robots. We’ll collect the submissions
and turn them into the new identity. Making it 100% by the people.
People will be able to find posters in the city with their own handwriting.
For the Line-up Posters we’ll have the main acts write their names in their own handwriting.
The main sponsor of Distortion is Tuborg, so we’ll collaborate with them to make
a limited edition Distortion Pilsner. Also available during the festival is temporary tattoos made
using all the submissions, the identity is based on. Like the posters, maybe you'll find your own?
a limited edition Distortion Pilsner. Also available during the festival is temporary tattoos made
using all the submissions, the identity is based on. Like the posters, maybe you'll find your own?
Visual identity for Distortion. Assignment from DMJX made in collaboration with Alberte Børling Anderson